“Support for St. Louis Public Radio comes from XYZ Widget Company. Providing widgets in blue, green and red. A St. Louis business since 1949. Online at x-y-z widgets dot com.”
“Support for St. Louis Public Radio comes from XYZ Widget Company. A St. Louis widget maker providing widgets tailored for dentists, tailors and teachers. Online at x-y-z widgets dot com."
Content and Length Guidelines
Our guidelines for language are based on FCC regulations for non-commercial radio stations.
Announcements may include:
- Your name and location.
- Trade names, product or service listings, slogans and positioning statements that identify, but do not promote.
- A value neutral description of your product line or service.
Announcements cannot include:
- Wording, i.e. "Stop in, come by, visit us, etc..."
- Qualitative or comparative statements, e.g. "the best", "the leading," "the fastest," "the oldest," etc.
- References to price and/or discounts, including "free," "no charge," etc.
- More than three trade names, product or service listings
- Promotional language such as “dazzling,” “wondrous,” “exquisite,” “unique,” “hilarious,” “classic,” etc.
- The words "you," "your," "our," and "we"
St. Louis Public Radio limits underwriting announcements to 15 seconds, including the preamble: “Support for St. Louis Public Radio comes from.”
St. Louis Public Radio airs no more than three local underwriter announcements at each scheduled break.