St. Louis Public Radio now reaches an average of 200,000 different listeners weekly--our highest number ever M-Su, 6 a.m. - Midnight.
St. Louis Public Radio listeners are more likely to have a post-graduate degree than any other media consumer in the region (The Media Audit, Oct-Nov 2010).
St. Louis Public Radio ranks as the number one single media outlet in St. Louis among persons 18+/ HH $150K+. (Cume Rating, The Media Audit, Fall 2010) and 73% of listeners earn a household income of over $50,000.
St. Louis Public Radio's "Time Spent Exposed" is over 4.4 hours per week for persons 18+, M-Su, 6 a.m. - Midnight. (Arbitron, May 2011). St. Louis Public Radio reduces "clutter" with fewer and shorter breaks so that underwriting announcements are actually heard--unlike traditional commercial radio.
The political spectrum is well represented by the NPR audience. 26% of listeners classify themselves as very or somewhat conservative; 23% sit in the middle of the political road; and 36% describe themselves as very or somewhat liberal. (Source: NPR Listener Profile, 2011).
Studies show that NPR Listeners perceive public radio sponsors to be honest, socially responsible, and providers of a quality product or service. 62% of listeners surveyed believe that companies that sponsor programs on public radio are more credible than those that advertise on commercial radio (MRI Doublebase).
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