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Mean Individual Income: $84,281 / Mean Age: 51 / Home Owners: 88% / Mean Home Value: $286,485

Highest Ratings

St. Louis Public Radio now reaches an average of 200,000 different listeners weekly--our highest number ever M-Su, 6 a.m. - Midnight.

Number One Among Post-Graduates

St. Louis Public Radio listeners are more likely to have a post-graduate degree than any other media consumer in the region (The Media Audit, Oct-Nov 2010).

Affluent Audience

St. Louis Public Radio ranks as the number one single media outlet in St. Louis among persons 18+/ HH $150K+. (Cume Rating, The Media Audit, Fall 2010) and 73% of listeners earn a household income of over $50,000.

St. Louis Public Radio Listeners Tune In

St. Louis Public Radio's "Time Spent Exposed" is over 4.4 hours per week for persons 18+, M-Su, 6 a.m. - Midnight. (Arbitron, May 2011). St. Louis Public Radio reduces "clutter" with fewer and shorter breaks so that underwriting announcements are actually heard--unlike traditional commercial radio.

Political Diversity

The political spectrum is well represented by the NPR audience. 26% of listeners classify themselves as very or somewhat conservative; 23% sit in the middle of the political road; and 36% describe themselves as very or somewhat liberal. (Source: NPR Listener Profile, 2011).

Positive Perception of Sponsors

Studies show that NPR Listeners perceive public radio sponsors to be honest, socially responsible, and providers of a quality product or service. 62% of listeners surveyed believe that companies that sponsor programs on public radio are more credible than those that advertise on commercial radio (MRI Doublebase).


For more for information contact Marquetta Anderson at (314) 516-5968 or